TEXPETROL INC - MARKETING MANAGER

MARKETING MANAGER
JAN 2019-DEC 2025
6 YEARS
OIL & GAS INDUSTRY
TEXPETROL INC-HOUSTON,TEXAS
WEBSITE: TEXPETROL.NET

Strategic Marketing & Global Campaigns (USA | Mexico | Nigeria): Developed and executed targeted B2B marketing strategies across key international markets—USA, Mexico, and Nigeria—for TEXPETROL’s flagship product, the Valve T-31, resulting in increased lead generation and product demand.
Localized Multi-Channel Marketing: Launched customized, region-specific campaigns tailored to each market’s industrial needs, including Spanish-language assets for Mexico and oil and gas-specific messaging for Nigeria, driving high engagement and product interest.
Sales & Marketing Alignment: Partnered with local sales teams to align messaging with customer pain points, which helped achieve a 35% increase in Valve T-31 sales year-over-year across the three target regions.
Trade Show Marketing & Client Engagement: At TEXPETROL, I led a targeted marketing initiative centred around the Houston OTC trade show, strategically inviting top clients from the U.S., Mexico, and Nigeria to engage directly with our flagship Valve T-31 product line. I oversaw all aspects of planning—including booth design, marketing materials, and client coordination—to ensure a seamless and memorable experience. This hands-on approach not only strengthened international client relationships but also contributed to a 25% increase in purchase orders in the following quarter.
Digital Advertising & SEO Optimization: Managed and optimized Google Ads and SEO campaigns targeting high-intent keywords such as “Cameron-compatible valves Mexico”, driving qualified traffic to product landing pages with strong conversion rates.
Data-Driven Performance Analysis: Monitored campaign performance by region, adjusted strategies based on KPIs such as CPA, lead quality, and conversion rate, and reallocated budgets to maximize ROI and sales outcomes in each market.
Google Ads Management: Managed a $10k monthly budget for Google Ads, focusing on CAMERON valves. Created and optimized over 5 ads targeting various valve products, using Google Analytics to track and adjust performance weekly, biweekly, and monthly.
KPI Tracking & Budget Optimization: Monitored ad performance metrics and sales to assess ROI. Conducted daily performance tracking, adjusting budgets and strategies based on top-performing ads and products.
Email Campaigns: Designed and created multiple newsletter campaigns, distributed 2 to 3 times per month to the entire TEXPETROL database. Conducted daily and weekly analysis of campaign performance using the Active Campaign platform to measure effectiveness and optimize future newsletters.
Website & Social Media Management: Led the development of a user-friendly website and managed social media profiles. Created business profiles and executed ad campaigns across multiple platforms.
Marketing Material: Designed and created brochures featuring TEXPETROL's best-selling products. Took professional photographs of the products for inclusion in these brochures, which were then added to the website and distributed to all potential TEXPETROL clients.
Referral & Relationship-Based Growth: Focused on building long-term partnerships with key engineering firms, distributors, and procurement officers, leveraging referrals to expand market share in Latin America and West Africa.

This role highlights my ability to develop and execute comprehensive marketing strategies, optimize digital advertising budgets, and create impactful content to drive sales and enhance brand presence.

ACE ENDODONTICS - MARKETING DIRECTOR

MARKETING DIRECTOR
JAN 2012-DEC 2018
7 YEARS
DENTAL INDUSTRY
ACE ENDODONTICS-HOUSTON,TEXAS
WEBSITE: ACE ENDODONTICS HOUSTON

Strategy Development: Spearheaded digital marketing strategies for short, medium, and long-term goals to boost sales and competitive positioning. Conducted competitor analysis to highlight the benefits of our products.
Team Management: Led a team of three employees to personally visit over 20 general dental practices, fostering personal connections with doctors. In the areas of Houston, Katy, Sugarland, Spring, Cypress, Kingwood and the woodlands.
Oversight and Coordination: Ensured team members met monthly goals, including visiting practices, tracking patient referrals, and arranging lunches with ACE Endodontists to build relationships. Monitored and responded to Google reviews. Compiled contact details of office managers for direct communication.
Google Ads: Managed a $10k monthly budget per practice (totaling $50k across 5 practices) for Google Ads, focusing on SEO optimization to achieve top search rankings. Monitored ads daily, analyzing metrics to adjust strategies for maximum ROI.
Social Media Advertising: Allocated $10k per practice monthly for Facebook and Instagram advertising to complement Google Ads efforts.
Newsletter Campaigns: Implemented a newsletter marketing campaign, promoting services to over 15,000 clients using "Active Campaign." Developed over 15 email marketing campaigns annually, offering discounts and promotions for new patients.
Relationship Building: Built direct relationships with numerous General Dentists, offering competitive pricing and services to secure initial referrals. Established a referral program to track patient referrals, enabling personalized thank-you gestures.
Localized Marketing: Directed Google Ads investment to specific areas in Houston, including Katy, Harris County, Clear Lake, Sugar Land, Lakewood, Spring, Cypress, and The Woodlands. Allocated budgets for localized Google Ads to identify areas with higher patient turnout.
Content Creation: Designed and managed stationery for all five practices annually. Developed and maintained content for all ACE Endodontics websites. Took professional photographs of new doctors for use on websites, bio flyers, videos, and brochures.
Client Engagement: Coordinated business meetings to showcase ACE Endodontics' technology and services to General Doctors and their staff. Conducted meetings with new doctors and staff to tour ACE Endodontics facilities, fostering closer relationships with the doctors.
Innovative Marketing Ideas: Developed new short-term marketing ideas to attract new customers with special discount promotions, optimizing monthly sales.
Corporate Image Development: Created the entire brand identity for ACE Endodontics, including the logo, business cards, flyers, brochures, posters, ads, Facebook and Instagram banners, and dental magazine covers.
Commercial Property Research & Acquisition: Collaborated with brokers to locate and assess real estate opportunities aligned with ACE’s growth strategy, evaluating sites based on accessibility, visibility, and long-term value.
New Location Expansion Support: Researched and analyzed market demographics, traffic patterns, and competitor presence to identify high-potential areas for new clinic openings—directly supporting business expansion decisions.
New Location Expansion Support: Researched and analyzed market demographics, traffic patterns, and competitor presence to identify high-potential areas for new clinic openings—directly supporting business expansion decisions.
Community Engagement & Referral Growth: Built referral relationships with general dentists and specialists, and coordinated outreach initiatives that enhanced trust in the brand and increased patient referrals.
Patient Experience Optimization: Worked with clinical staff to ensure marketing strategies aligned with an exceptional patient experience, improving retention and online reviews across multiple platforms.
Print & Promotional Campaigns: Created professional print materials including brochures, banners, and referral pads for distribution to local dental offices and community events
Operational & Administrative Marketing Support: Supported internal operations with marketing tools such as scheduling reminders, branded email templates, and internal communication assets.

ZIMACOM - MARKETING PROJECT MANAGER

MARKETING PROJECT MANAGER
JAN 2006-DEC 2011
5 YEARS
DIGITAL MARKETING ADVERTISING
ZIMACOM-HOUSTON,TEXAS
WEBSITE: ZIMACOM.COM

Client Management: Oversaw and executed marketing strategies for a portfolio of 20 clients over five years, ensuring timely delivery and consistently high-quality results across all initiatives. Maintained strong client relationships through regular visits, addressing feedback, identifying areas for improvement, and celebrating key milestones. Continuously refined campaigns to align with evolving goals and achieve optimal satisfaction. Below are several key clients I successfully managed simultaneously during this period.

1. TANK PARTS DIRECT-(B2B): I led the rebranding of Tank Parts Direct by developing a new corporate image, designing and managing the website, and producing high-quality product photography and catalogs. I executed email marketing, social media campaigns, SEO, Google Ads, and content creation to boost visibility, drive traffic, booth design for tradeshows & Logistics and support sales growth.

2. YINLUN TDI-(B2B): I led the development of a new corporate brand identity for YINLUN TDI in the U.S., including the creation of a new company logo and updated visual assets. I managed the design and logistics for the company’s presence at the POWERGEN trade show in Dallas, including promotional videos, graphics, and social media campaigns. I also produced professional photography for the team, designed new stationery, and delivered a cohesive marketing image to enhance the brand’s visibility and engagement.

Strategy Development: Developed and executed tailored short, medium, and long-term marketing strategies after assessing client needs, strengths, and weaknesses.
Digital Advertising: Oversaw Google Ads, Facebook, and Instagram campaigns with monthly budgets from $5k to $100k, focusing on ad performance metrics and ROI.
Content Creation: Responsible for creating and maintaining content for client websites, including new web pages using the latest technology.
Email Campaigns: Managed email campaigns with databases ranging from 5k to 50k emails using Active Campaign Manager, analyzing campaign performance for optimization.
Ad Performance Analysis: Provided detailed ad performance analyses, including metrics on location, clicks, calls, website visits, and ROI, to inform strategy adjustments.
Trade Show Booth Design & Logistics: I have extensive experience in booth design and trade show logistics, overseeing projects from concept to execution. This includes developing custom 3D booth designs that align with brand identity, coordinating the production of visual and print materials, and managing all logistical details to ensure smooth delivery and setup at the final destination. I’ve successfully led trade show initiatives across various industries, ensuring on-time installation, cohesive brand presence, and impactful visitor experiences that drive engagement and lead generation. See Samples
Client Relationships: Expanded the portfolio and client base significantly through proactive business development and established strong relationships at local and international levels.
Design & Print Management: Managed the graphic design of business cards, brochures, flyers, posters, and social media graphics, overseeing the printing of all marketing materials.
Video Production: Produced and edited videos for clients, enhancing corporate image and boosting YouTube and Google search rankings.
SEO Optimization: Monitored and updated keywords for optimal web page positioning on Google, ensuring high visibility and effective ROI.
Website Maintenance: Maintained client websites by updating information, images, videos, and keywords to ensure relevancy and engagement.
Catalog Production: Captured professional photographs of products, created extensive product catalogs, and supervised the printing of over 10,000 copies for global distribution.
Comprehensive Experience: Demonstrated success in driving effective marketing strategies, managing diverse aspects of digital marketing, and creating impactful visual content for each client.